Reading Terminal Market’s partnership with the same-day delivery service Instacart has officially started.

Just in time for the winter and holiday season when Philadelphians would rather stay inside, 32 merchants in the Reading Terminal Market will now offer certain grocery items on Instacart, a delivery service that promises to get food to people’s doors in under an hour.

“We like the model that they offered us. It’s something that is easy for the merchants to participate in,” Paul Steinke, general manager of the market, told the Philadelphia Business Journal earlier. “It makes the market available to our customers in a whole new way, and it adds a new dimension to our customer service.”

The partnership will come in two phases. The first phase will be limited to shelf-stable, non-customized, refrigerated products such as pre-packaged grocery items, fresh products and baked goods. The second phase of the partnership will be launched at an unspecified time, and will include customized food, such as cooked foods and sandwiches.

Here’s the list of participating merchants:

  • 12th Street Cantina
  • Amy’s Place
  • Bassetts Ice Cream
  • Bee Natural
  • Border Springs Farm Lamb
  • By George! Pizza, Pasta & Cheesesteaks
  • Chocolate by Mueller
  • Downtown Cheese
  • Fair Food Farmstand
  • Famous 4th Street Cookie Co.
  • Flying Monkey Bakery
  • Giunta’s Prime Shop
  • Godshall’s Poultry
  • Golden Fish Market
  • Herbiary
  • Hershel’s East Side Deli
  • Iovine Brothers Produce
  • John Yi Fish Market
  • Jonathan Best Gourmet Grocer
  • Market Bakery
  • Metropolitan Bakery
  • Nanee’s Kitchen
  • Old City Coffee
  • Pennsylvania General Store
  • Salumeria
  • Tea Leaf
  • Termini Brothers Bakery
  • Terralyn — Bath, Body, Spiri
  • The Tubby Olive
  • Valley Shepherd Creamery
  • Wan’s Seafood
  • Wursthaus Schmitz

Instacart service is limited to those located in its “Philadelphia Zone,” which reaches the Main Line, parts of Upper Darby, Northwest Philadelphia and Montgomery County.

Read the full article at Philadelphia Business Journal.