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3-D Digital Ads Are Coming to Center City Philly

“A giant synthetic forearm bursts through the streetscape, lifting a digital-advertising sphere into the sky above the Reading Terminal Market. Seven members of City Council saw it and said, “Yes. Absolutely.”

On Tuesday, Council’s Committee on Rules unanimously approved a bill that would allow a handful of “Urban Experiential Displays”—three-dimensional digital displays that will carry advertisements, original content, and city messages—to be built at a few key corners in Center City.”

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